Episode 64 Using Your YouTube Channel to Grow Your Business in 2024

Written By Girija Patel

Episode Summary: 

Are you a business owner looking to get more clients using YouTube? You're in the right place! Tune in to watch Graham Cochrane, an author, coach, TEDx speaker, and YouTuber talk about his journey on YouTube as well as share his best tips on how to leverage YouTube as a business owner.

Main Takeaways

  • Building your business on social media is like living in a rented house, the landlord can kick you out anytime they want. You want to own your business relationships and the key to do that is your email list.

    • Your primary call to action as a business owner on YouTube should be something that helps get the viewer into your network outside of YouTube.

    • How to Grow Your YouTube Channel as a Business Owner:

    1. Focus on educating rather than selling.

    2. Use YouTube as a discovery tool; it is a search engine so post searchable content.

    3. Share polarizing content to stand out.

Resources Mentioned:

Connect with Graham Cochrane:

Connect with GBP Law:


Watch the episode on YouTube:  https://youtu.be/P_yGvR9nEvM

Girija Patel
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Episode 65 Entering Your Era of Empowerment as a Woman in Business
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Episode 63 How to become a better leader as a business owner in 2024