Episode 41 "The Ultimate Guide to Running Google Ads: Myths, How & When to Start + MORE!"

Episode Summary: 

Are you ready to take your business to the next level by running Google ads but don't know where to start? You're in luck because we're going to be learning all about the subject from a digital marketing expert and a Google ads savante, Dmitri Smirnov. 

This video is the ultimate guide to running Google ads and talks about everything from the most commonly heard myths, how and when to start running paid ads, organic vs. paid marketing and so much more.

Tune in and take notes!

Main Takeaways

• Experimenting with running ads is a great way to understand how the ads work. This way when you hire an expert to help you, you’ll be able to make a better decision.
  

• How to Run an Ad Yourself:

1. Do some research on YouTube.

2. Get validation for your offer organically before running ads.

3. Get traffic on your website.

4. Know how much each customer is worth to you in terms of ad spend.

5. When a piece of content grabs your attention, save it. Then take exactly what it was about it that made you click and use it as a part of your own content strategy.

6. Three Parts of an Ad (Paid & Organic):

1. Hook

2. Value

3. Call-To-Action

4. Myths About Google Ads:

1. You can’t do it yourself.

2. You need to have professional equipment.

3. Your video needs to look professionally shot.

Resources Mentioned:

• Ogilvy on Advertising by David Ogilvy: https://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising

• Scientific Advertising by Claude C. Hopkins: https://www.goodreads.com/en/book/show/2621927

• Books by Alex Hormozi: https://www.acquisition.com/books

• Perpetual Traffic Podcast: https://perpetualtraffic.com/

Connect with Dmitri Smirnov:

• Website: https://biglifemarketing.com/

• Instagram: https://www.instagram.com/biglifemarketing/

• LinkedIn: https://www.linkedin.com/company/big-life-marketing/

• Facebook: https://www.facebook.com/biglifemarketing

Connect with GBP Law:

• Website: https://www.gbplaw.com/

• Instagram: https://www.instagram.com/gbplaw/

• Facebook: https://www.facebook.com/GBPLaw

• LinkedIn: https://www.linkedin.com/in/gbplaw/

• Your Contract Buddy: https://yourcontractbuddy.com/

• SubscribeLaw™: https://girijapatel.podia.com/subscribelaw

• For Collaborations & Sponsorships: PR@gbplaw.com

Watch the episode on YouTube:  https://youtu.be/3tWBjnHK-uM