Episode 46 Protecting Your Brand as a Creator in the Food Industry: Intellectual Property & Beyond

Episode Summary: 

Are you a creator in the food industry or a recipe curator looking to grow your brand online? Tune in to this episode of Business Briefs with Ex-Masterchef contestant, author, and baker Hetal Vasavada as she talks about the importance of protecting your intellectual property and walks us through the steps she has taken to do so in her business.

Main Takeaways

• It is important to find your target audience before you can achieve tangible success.

• It is crucial to protect your intellectual property as a recipe curator. Some action items could be copyrighting your recipes or trademarking your best sellers as Hetal did with the “Gulab Jamun Bundt Cake”.

• In order to disrupt the industry, you need to figure out a method that works for your business model to make it stand out..

Resources Mentioned:

• Asana: https://asana.com/

• Sortd for Gmail: https://www.sortd.com/

• Shopify: https://www.shopify.com/

Connect with Hetal Vasavads:

• Website: https://milkandcardamom.com/

• Shop: https://milkandcardamomsweets.com/

• Instagram: https://www.instagram.com/milkandcardamom

• Facebook: https://www.facebook.com/milkandcardamom

• Pinterest: https://www.pinterest.com/milkandcardamom/

• Twitter: https://twitter.com/milkandcardamom

1. LinkedIn: https://www.linkedin.com/in/hsheladia/

Connect with GBP Law:

• Website: https://www.gbplaw.com/

• Instagram: https://www.instagram.com/gbplaw/

• Facebook: https://www.facebook.com/GBPLaw

• LinkedIn: https://www.linkedin.com/in/gbplaw/

• Your Contract Buddy: https://yourcontractbuddy.com/

• SubscribeLaw™: https://girijapatel.podia.com/subscribelaw

• For Collaborations & Sponsorships: PR@gbplaw.com

Watch the episode on YouTube: https://youtu.be/jTkRZSJBDNo