Episode 60 The Ultimate Guide to Video Marketing in 2024: How to Get Started, What to Post and MORE!

Episode Summary: 

It’s time to leverage the power of video content to get more eyes on your business. Tune in to find out more!

Main Takeaways

• When it comes to creating video content, you're only as good as the last one you make.
  

  Make your videos for your viewer(s), not for you.

  
  When you’re sending video pitches, do your research about the position and cater the video to what they’re seeking.

  
  The best way to get started with creating videos is to start your day by recording a 30-second video; do this every day to create a habit. Let this be just for your practice and review.

  
  In order for video marketing to work, you need to build a connection with your audience which can be done by being consistent.

  
  The 3 types of videos you should be creating for your business:

1. An introduction video.

2. 1-2 FAQ videos.

3. A sales video.

Resources Mentioned:

• Building a StoryBrand by Donald Miller: https://a.co/d/6h4GH8A

• iMovie: https://www.apple.com/in/imovie/

• InShot: https://inshot.com/

• WeVideo: https://www.wevideo.com/

Connect with Cheryl Tan:

• Website: https://cheryltanmedia.com/

• Instagram: https://www.instagram.com/cheryltanmedia/

• Facebook: https://www.facebook.com/cheryltanmedia/

• YouTube: https://www.youtube.com/cheryltan

• LinkedIn: https://www.linkedin.com/in/cheryltanmedia/

Connect with GBP Law:

• Website: https://www.gbplaw.com/

• Instagram: https://www.instagram.com/gbplaw/

• Facebook: https://www.facebook.com/GBPLaw

• LinkedIn: https://www.linkedin.com/in/gbplaw/

• Your Contract Buddy: https://yourcontractbuddy.com/

• SubscribeLaw™: https://girijapatel.podia.com/subscribelaw

• For Collaborations & Sponsorships: PR@gbplaw.com

Watch the episode on YouTube:   https://youtu.be/_SjP29l1dfs