Episode 7 - Building a Story Brand and Voice for Your Business

In today’s Law Chat, we have a recovering perfectionist with us. She started her business on her own terms because she knew that she was meant for the entrepreneur life. She ditched the big corporate giants and paved her path to support small businesses with her skills.

Episode Introduction:

In this episode of Law Chat With Girija, we are accompanied by an entrepreneur at heart, Kelly McInturff. She tells us about the beginning of her entrepreneurial journey, her pivot into it and how she built a life she loves by making the right choices for herself.

Episode Summary:

Kelly McInturff shares with us the experience she had while building her marketing firm, Bird & Hyssop where she helps entrepreneurs in creating clear marketing messages that resonate with their customers so they spend less time looking for clients and more time doing what they love. She also walks us through the process of picking her niche in business and the challenges she faced while doing so. She also tells us about her confidence jam, some fun moments, and super valuable nuggets of knowledge.

Main Takeaways:

• Kelly McInturff’s top three suggestions to a 22-year-old today:

  • Find something that you’re passionate about and you’re good at it too.

  • Go for it - try a lot, fail a lot & readjust a lot.

  • Re-train your brain to understand that you don’t always have to be perfect but the important thing is the effort.

  • Most people don’t start their business thinking about the various aspects it would include (like Marketing, Law, etc.), that’s a potential path for you to pursue, to help others with what they’re struggling in.

  • When changes happen in your personal life, it’s okay to show grace and give yourself a break in your professional life.

  • One of the biggest challenges that mompreneurs have to overcome is the mom guilt.

  • As a mother, it becomes important to separate your personal identity apart from just being a mom. 

  • You can do many things, it’s just not practical to do them all at once.

  • There are tons of free resources on the internet that can help you get your work done more efficiently. Some of them discussed in this episode are Planoly, Trello & Asana.

  • If you’re not asking people to buy your product -- that’s subconsciously leading them to believe that you’re not confident in your own product.

  • Focus on providing a direct call-to-action on your website.

Fun Facts About Kelly:

• Kelly’s favorite book is Redeeming Love by Francine Rivers.

• Her favorite magazine is Real Simple.

• Her favorite podcasts are Armchair Expert and How I Built This.

• Her favorite apps are Space for Instagram and Loom.

Resources Mentioned: 

• Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald A. Miller

Find Kelly McInturff:

Instagram: https://www.instagram.com/birdandhyssop

Website: http://www.birdandhyssop.com

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

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