Episode 103 Journey of Podcast Production, Promotion & Profitability with the Team Behind Law Chat

It’s time for us to walk you through our podcast production process. Tune in to get all the insider information from the team behind Law Chat.

Episode Introduction: 

In today’s episode of Law Chat with Girija, our guests come from within the backend team of this very podcast. Jamie Gadd, the PR Manager at GBP Law, and Tanishka Kherajani, the Podcast Producer, come in together to walk you through the entire process of producing a podcast and making it profitable.

Episode Summary: 

We go into the details of creating a successful podcast. Right from setting the podcast up, to finding the right guests, pitching to them, conducting a well-researched interview, editing the episode, marketing it as well as monetizing your podcast - this episode is truly a comprehensive guide to podcast production.

Main Takeaways:

• How to start a podcast:

  1. Pick a theme for your podcast.

  2. Know what your goal is for your podcast.

  3. Have a lineup of guests that you want to interview on your podcast.

  4. Prepare a pitch letter that you can personalize and send to guests to invite them to your podcast.

  5. Record at least eight episodes in advance so you can stay on top of your publishing schedule.

  • How to find podcast guests:

  1. Find guests from other podcasts in your niche.

  2. Research the potential guest to find out more about their expertise and personalize their invitation.

  3. Reach out to your contacts if they are a good fit to be a guest on your podcast.

  4. Join online communities for podcasters and find individuals that can be a good fit as a guest on your podcast.

  5. Make a list of the different industries from which you want to interview people and research them on social media.

  • How to pitch to podcast guests:

  1. Personalize your pitch and tell them why you want them to be on your podcast.

  2. Include your bio, information about your podcast, and your pitch kit.

  3. Don’t be afraid to reach out to people you feel are too big for your podcast, you never know when they might be in a season of promotion.

  4. Include a link to set an interview with you in the original pitch shall the guest decide to move forward.

  • How to edit and publish your podcast:

  1. Don’t make the edit sound robotic.

  2. Prepare your marketing materials and show notes while you edit the episodes.

  3. Sync the volume of the guest(s) and the host(s) so that the episode is equalized.

  4. Create a folder for all your promotional assets on a cloud platform where your team can access them.

  5. Schedule the episode on your podcast host platform. 

  • How to find sponsorships for your podcast:

  1. Reach out directly to brands that will be valuable to your listeners.

  2. Incorporate sponsorship opportunities into your guest onboarding form.

  3. Use platforms that help you find sponsors.

  4. Join Facebook communities for podcasters to discover sponsorship resources.

• Podcast Tools We Use at GBP Law:

  • Yeti Microphone

  • Zoom

  • Google Forms

  • Google Drive

  • iMovie

  • Asana

  • Trello

  • Canva

  • Libsyn

Resources:

Podcorn: https://podcorn.com/

Anchor: https://anchor.fm/

Thematic Music: https://hellothematic.com/

Find Jamie Gadd:

Website: https://www.jsisconsulting.com/

Instagram: https://www.instagram.com/jsisconsulting/

Facebook: https://www.facebook.com/jsisconsulting

Book A Call: https://calendly.com/jsis/consultation

YouTube Channel: jsis Consulting - YouTube

Find Tanishka Kherajani:

Website: https://www.trendalignmedia.com/

Instagram: https://www.instagram.com/trendalign/

YouTube Channel: https://www.youtube.com/c/TanishkaKherajani

Skill Over Skin Facebook Community: https://www.facebook.com/groups/skilloverskin

Get the visual experience, watch the videocast for the episode here: https://youtu.be/GUCRJMF_V4U

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/