Episode 27 How To Be Confident in Your Pricing as a Woman in Business

Aug 3

Episode Summary:

Join us as Patty Block shares valuable insights on how women in business can gain confidence in their pricing strategies. The discussion revolves around recognizing personal advantages and leveraging professional networks for support. Patty also addresses the "Broken Cookie Effect" and emphasizes the importance of pricing based on the value delivered to clients. Tune in to discover practical tips for boosting confidence in your pricing as a woman in business.

Main Takeaways

We all have an advantage in our life (sometimes even multiple advantages), but sometimes it takes a third party to bring it to our attention.
Find an accountability partner and list out qualities about each other that you think make you more desirable as a professional.
We need to normalize reconnecting with our professional network when we need advice or assistance from them. You spend years cultivating those relationships, and you should be confident reaching out to them.
The Broken Cookie Effect refers to the acts of self-sacrifice that women often practice in order to give everyone around them the whole experience while they get the crumbs themselves.
Effective pricing is not about your worth, it’s about the results you generate for your clients and how you help them get to the next stage in what they want to do.
There is no cookie-cutter strategy when it comes to creating a pricing model. Your pricing model needs to be customized according to your services, your expertise, and the values of your business.

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